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Tips from The Tool Shed

How exactly is social engagement marketing like picking blackberries?

A couple of weeks ago, I met my dear friend, Cait for one of our favorite shared pastimes: blackberry picking. She and I have enjoyed picking blackberries together since we co-owned a baking business, and while we always have a blast, it’s definitely hard work. Growing and picking blackberries isn’t something you can do casually; [...]

Social Media Engagement Etiquette Part II: Don’t Interrupt

This is the second installment in the Mind Your Manners ~ Simple Rules for Social Media Engagement Etiquette When you were a kid, how often did your parents remind you not to interrupt? It’s one of the fundamental rules of productive communication, yet, many adults never really caught on. Although habitual interruptions may be simply [...]

Connect With Your Customers – Being Yourself is No Small Thing

If you loved big businesses, chances are, you’d probably be working for one. As it turns out, you’re not. You are an entrepreneur; you work for yourself and for your customers. And since you opened your business, you have likely heard friends and relatives say things like, “It takes a special kind of person to [...]