Having an effective content strategy is the cornerstone of an organizations web presence. It is essential to making your business valuable to your target audience. An investment in content will help you drive traffic to your website, rank higher in search engines, and ultimately convert web traffic to web sales or donations.
A smart, well rounded content plan and marketing strategy will bridge the gap between your consumer’s needs and the unique solution you have to offer to them.
My system will help you to:
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Define your reader, your unique solution to their problem, and your goals
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Determine how and where your readers are going to find you
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Produce your content & publish it on time in relation to your goals
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Measure & Optimize Your Marketing Investment, Stop Talking & Listen
Content Strategy Session $200
- Analysis of current online presence
- Analysis of current marketing strategy
- Define your reader, your unique solution to their problem, and your content goals
Strategic Content Marketing Initiative $800 to $7000 depending on scope of work
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Define your reader, your unique solution to their problem, and your goals
-
Determine how and where your readers are going to find you
-
Produce your content & publish it on time in relation to your goals
-
Measure & Optimize Your Marketing Investment, Stop Talking & Listen
Web Development/Design $2000 to $10,000 depending on scope of work
- Custom website design
- Website set up
- Website hosting
- SEO consideration
- Visitor activity reporting
- Tools for self-management
Search Engine Optimization $500 to $5000 depending on scope of work
- Keyword analysis
- Competitive market research
- Website optimization
- Search engine marketing recommendations
- Ranking reports
For the DIY person, I also offer an EWorkbook that will help you to clearly define your audience, organize your ideas about the content you want to create, and as a tool to measure your effectiveness. Also included is a content editorial calendar to help you plan your publishing schedule. Purchase now for only $20!
