Content Editorial Calendars Increase Productivity

Content Editorial Calendar Increases Productivity

Let’s face it, we all wish we knew the future. Think about how much easier life would be if we had a road map telling us which way to turn tomorrow and which roads to take next month. The future can be vast and scary. Creating and publishing content for your business can also be [...]

The Case for Case Studies

Email Marketing Case Study

Has one of your clients successfully implemented your product or service? Is that client ready to rave about your greatness? Sounds like it’s time for you to write a case study. If you’re unsure how to get started, this simple guide will walk you through the process. A case study is an excellent method of [...]

Engagement Marketing in 4 Simple Steps

Engagement Marketing in 4 simple steps

What is Engagement Marketing? Here’s the simple answer. Engagement marketing is when customers start marketing your business for you– just because they love you. And when that happens, it’s truly magical. How do you conduct an Engagement Marketing campaign? There are four easy-to-follow steps to enchant your clients. Step 1 – Explore your market ~ [...]

Connect With Your Customers – Being Yourself is No Small Thing

Connect to Your Customers - Being Yourself is No Small Thing

If you loved big businesses, chances are, you’d probably be working for one. As it turns out, you’re not. You are an entrepreneur; you work for yourself and for your customers. And since you opened your business, you have likely heard friends and relatives say things like, “It takes a special kind of person to [...]

You’re Never Going to Be Coca-Cola – Social Media Success for Small Business

social media success for small business

Why is it that brand giants like Coca Cola, Nike, Starbucks and most automotive companies seem to command an effortless, yet powerful, presence in the valuable vehicle that is social media? Click on Facebook, Twitter, LinkedIn, Google+ and even the up and comer, SlideShare, and in seconds, you’re graced with expertly crafted, outlet-appropriate material that [...]

Paint a Picture of Success in 2013

Paint a Picture of Success in 2013

The holidays are here, and the thought of planning for next year’s resounding success may soon be (temporarily) eclipsed by family, fun and festivities. But before you wrap gifts, stuff a turkey and crack the champagne, let’s take a look at the last few steps involved in making 2013 your greatest, most productive year yet. [...]